Portfolio - Arun Goud

Case Study

1282

Virvon Jewellery

Through a wide variety of Web applications, we’ve developed a unique visual system.

Client Sekhar Gudiwada
Services Web Application
Start Date 15 October 2024
End Date 25 April 2025

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Customers hesitate to buy fine jewelry online due to lack of trust, poor product visibility, and unclear pricing. Mobile conversion was particularly weak, with high bounce rates and cart abandonment.

Problem Areas

Frustrates users & slows decision-making
Users confused about pricing components
Low image quality

Design Goals

Build trust with transparency & visuals
Enable faster product discovery with improved filters
Simplify checkout & certification

Learnings

Trust is UX: Transparency and content clarity are critical in luxury e-commerce
Near features like compare, wish-list, significantly influence decision making
Implement AI-based recommendations

User Flow & Wire frames, Key Screens:

Home Page – Banner, popular categories, badges
Product Listing – Smart filters, hover preview
Product Details – Zoomable view, price breakdown, size chart, Weight & Purity
Checkout – Address save, secure payment, return policy

This project reinforced the value of empathy in luxury retail UX. Jewelry isn’t just about purchase—it’s about emotion, symbolism, and trust. By combining clean design with rich interaction, we created a seamless and confident shopping journey.

Happy Shopping 🙂

Gallery

1212

Baby Investments

Baby Investments aimed to create a safe, friendly, and educational website that demystifies mutual funds and helps users start small.

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User Interviews

10 participants
(25–40 years, salaried individuals and parents)
Understand emotions around saving, investing, and financial tools
71% didn’t understand SIP

Insights

85% preferred to invest
(child’s education & home)
Users need simple explanations

Emotional reassurance > technical jargon

You’ll learn client-focused financial planning, AUM growth strategies, and goal-based advisory techniques. It also covers effective communication, portfolio management, compliance, and business development.

With personalized guidance and regular progress reviews, this mentorship will empower you to scale with confidence and clarity.

Thank You 🙂

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1246

Aeindri Gold

We were tasked with designing a scalable and consistent visual system to unify multiple web products under one cohesive experience.

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Context & Challenges

Existing platforms were visually fragmented with inconsistent layouts, button styles, and interaction models. Developers struggled to reuse code across teams due to lack of shared components.

Research Conducted

Heuristic evaluation across all platforms, Competitor benchmarking, Stakeholder interviews, User feedback analysis.

Virvon Jewellery

Baby Investments

Aeindri Gold

It would be my pleasure to work for you!