Customers hesitate to buy fine jewelry online due to lack of trust, poor product visibility, and unclear pricing. Mobile conversion was particularly weak, with high bounce rates and cart abandonment.
Problem Areas
Frustrates users & slows decision-making
Users confused about pricing components
Low image quality
Design Goals
Build trust with transparency & visuals
Enable faster product discovery with improved filters
Simplify checkout & certification
Learnings
Trust is UX: Transparency and content clarity are critical in luxury e-commerce
Near features like compare,wish-list, significantly influence decision making
This project reinforced the value of empathy in luxury retail UX. Jewelry isn’t just about purchase—it’s about emotion, symbolism, and trust. By combining clean design with rich interaction, we created a seamless and confident shopping journey.
10 participants (25–40 years, salaried individuals and parents)
Understand emotions around saving, investing, and financial tools
71% didn’t understand SIP
Insights
85% preferred to invest (child’s education & home)
Users need simple explanations
Emotional reassurance > technical jargon
You’ll learn client-focused financial planning, AUM growth strategies, and goal-based advisory techniques. It also covers effective communication, portfolio management, compliance, and business development.
With personalized guidance and regular progress reviews, this mentorship will empower you to scale with confidence and clarity.
Existing platforms were visually fragmented with inconsistent layouts, button styles, and interaction models. Developers struggled to reuse code across teams due to lack of shared components.
Research Conducted
Heuristic evaluation across all platforms, Competitor benchmarking, Stakeholder interviews, User feedback analysis.