Projects Category: Case Study

Customers hesitate to buy fine jewelry online due to lack of trust, poor product visibility, and unclear pricing. Mobile conversion was particularly weak, with high bounce rates and cart abandonment.

User Flow & Wire frames, Key Screens:

• Home Page – Banner, popular categories, badges
• Product Listing – Smart filters, hover preview
• Product Details – Zoomable view, price breakdown, size chart, Weight & Purity
• Checkout – Address save, secure payment, return policy

This project reinforced the value of empathy in luxury retail UX. Jewelry isn’t just about purchase—it’s about emotion, symbolism, and trust. By combining clean design with rich interaction, we created a seamless and confident shopping journey.

Happy Shopping 🙂