Virvon Jewellery
Through a wide variety of Web applications, we’ve developed a unique visual system.
- Client Sekhar Gudiwada
- Services Web Application
- Start Date 15 October 2024
- End Date 25 April 2025
Customers hesitate to buy fine jewelry online due to lack of trust, poor product visibility, and unclear pricing. Mobile conversion was particularly weak, with high bounce rates and cart abandonment.
Problem Areas
- Frustrates users & slows decision-making
- Users confused about pricing components
- Low image quality
Design Goals
- Build trust with transparency & visuals
- Enable faster product discovery with improved filters
- Simplify checkout & certification
Learnings
- Trust is UX: Transparency and content clarity are critical in luxury e-commerce
- Near features like compare, wish-list, significantly influence decision making
- Implement AI-based recommendations
User Flow & Wire frames, Key Screens:
- Home Page – Banner, popular categories, badges
- Product Listing – Smart filters, hover preview
- Product Details – Zoomable view, price breakdown, size chart, Weight & Purity
- Checkout – Address save, secure payment, return policy
This project reinforced the value of empathy in luxury retail UX. Jewelry isn’t just about purchase—it’s about emotion, symbolism, and trust. By combining clean design with rich interaction, we created a seamless and confident shopping journey.
Happy Shopping 🙂
